---
title: Melrose Unveils Licensed Brands Collection for 2025
description: Discover Melrose International's Licensed Brands collection, featuring trend-driven home décor, wholesale solutions, and drop shipping for retailers.
image: https://blog.melroseintl.com/hubfs/Imported_Blog_Media/Licensed-Brand-Collection-Blog-Image.png
---

[Skip to content](https://blog.melroseintl.com/melrose-international-blog/melrose-international-unveils-licensed-brands-collection-riding-the-wave-of-nostalgic-retail-storytelling-in-2025#main-content)

![d4c6a7e9-908c-43c5-ba19-11bec0793f74](https://blog.melroseintl.com/hs-fs/hubfs/d4c6a7e9-908c-43c5-ba19-11bec0793f74.png?width=300&height=59&name=d4c6a7e9-908c-43c5-ba19-11bec0793f74.png)

[REGISTER New Customers](https://melrose.solovue.com/Trade/Access?EmailAddress=%20&BrandNew=True) [LOGIN Current Customers](https://melrose.solovue.com) [SUBSCRIBE for Email Updates](https://melroseintl.com/resubscribe-for-email-updates/)

- [VIRTUAL SHOWROOMS](https://melroseintl.com/home-garden-home-holiday-virtual-showrooms-np/)
  
  Show submenu for VIRTUAL SHOWROOMS 
  
    - [Virtual Showroom Tips and Tricks](https://melroseintl.com/virtual-showroom-tips-and-tricks/)
    - [Everyday 2027 Showroom](https://showrooms.melroseintl.com/2027-everyday-showroom)
    - [Holiday 2026 Showroom](https://showrooms.melroseintl.com/2026-holiday-showroom)
- [CATALOGS](https://melroseintl.com/catalogs/)
- [LICENSED BRANDS](https://melroseintl.com/licensed-brands/)
  
  Show submenu for LICENSED BRANDS 
  
    - [Hello Kitty and Friends](https://melroseintl.com/welcome-hello-kitty-and-friends/)
    - [GI Joe](https://melroseintl.com/hasbro-gi-joe/)
    - [Margaritaville](https://melroseintl.com/margaritaville-art-of-living-easy/)
    - [Monopoly](https://melroseintl.com/hasbro-monopoly/)
    - [Mossy Oak](https://melroseintl.com/mossy-oak-art-of-hunting-concealment/)
    - [My Little Pony](https://melroseintl.com/hasbro-my-little-pony/)
    - [Peppa Pig](https://melroseintl.com/hasbro-peppa-pig/)
    - [Sesame Street](https://melroseintl.com/sesame-street-ekkolight-collection/)
    - [Smiley Company](https://melroseintl.com/smiley-company-the-original-good-news-brand/)
    - [Spoticulture](https://melroseintl.com/sporticulture/)
    - [Transformers](https://melroseintl.com/hasbro-transformers/)
    - [Tonka](https://melroseintl.com/hasbro-tonka/)
- [PRODUCTS](https://melroseintl.com/home-garden-home-holiday-virtual-showrooms-np/#)
  
  Show submenu for PRODUCTS 
  
    - [Everyday Collection](https://melroseintl.com/browse-shop-everyday-2027-collection/)
    - [Holiday Collection](https://melroseintl.com/browse-and-shop-holiday-2025-collection/)
    - [EkkoLight Infinity Lights](https://melroseintl.com/discover-the-infinite-possibilities-exclusively-at-melrose/)
    - [FIA WICK Candles](https://melroseintl.com/fia-wick-candles/)
    - [FIA FLAME Candles](https://melroseintl.com/fia-flame-candles/)
    - [Simplux Candles](https://melroseintl.com/simplux-candles/)
    - [No More Batteries](https://melroseintl.com/no-more-batteries/)
- [DROPSHIPPING](https://melroseintl.com/dropshipping-program/)
  
  Show submenu for DROPSHIPPING 
  
    - [Dropshipping Program](https://melroseintl.com/dropshipping-program/)
    - [Frequently Asked Questions](https://melroseintl.com/dropshipping-program/dropshipping-faq/)
- MARKETS
  
  Show submenu for MARKETS 
  
    - [Upcoming Markets](https://melroseintl.com/upcoming-shows-events/)
    - [Showrooms](https://melroseintl.com/dal-atl-lv-showrooms/)
- DISCOVER
  
  Show submenu for DISCOVER 
  
    - [Back to Basics with Ken Videos](https://melroseintl.com/back-to-the-basics/)
    - [Retailers Spotlight Videos](https://melroseintl.com/retailer-videos/)
    - [Social Media Series](https://melroseintl.com/social-media-video-series/)
    - [Tree Formula](https://melroseintl.com/tree-formula/)
    - [Find Your Rep](https://melroseintl.com/repfinder/)
    - [Social Media](https://melroseintl.com/social-media/)
- [BLOG OF INSIGHT](https://blog.melroseintl.com/melrose-international-blog)

Open main navigation MENU

- [VIRTUAL SHOWROOMS](https://melroseintl.com/home-garden-home-holiday-virtual-showrooms-np/)
  
  Show submenu for VIRTUAL SHOWROOMS 
  
    - [Virtual Showroom Tips and Tricks](https://melroseintl.com/virtual-showroom-tips-and-tricks/)
    - [Everyday 2027 Showroom](https://showrooms.melroseintl.com/2027-everyday-showroom)
    - [Holiday 2026 Showroom](https://showrooms.melroseintl.com/2026-holiday-showroom)
- [CATALOGS](https://melroseintl.com/catalogs/)
- [LICENSED BRANDS](https://melroseintl.com/licensed-brands/)
  
  Show submenu for LICENSED BRANDS 
  
    - [Hello Kitty and Friends](https://melroseintl.com/welcome-hello-kitty-and-friends/)
    - [GI Joe](https://melroseintl.com/hasbro-gi-joe/)
    - [Margaritaville](https://melroseintl.com/margaritaville-art-of-living-easy/)
    - [Monopoly](https://melroseintl.com/hasbro-monopoly/)
    - [Mossy Oak](https://melroseintl.com/mossy-oak-art-of-hunting-concealment/)
    - [My Little Pony](https://melroseintl.com/hasbro-my-little-pony/)
    - [Peppa Pig](https://melroseintl.com/hasbro-peppa-pig/)
    - [Sesame Street](https://melroseintl.com/sesame-street-ekkolight-collection/)
    - [Smiley Company](https://melroseintl.com/smiley-company-the-original-good-news-brand/)
    - [Spoticulture](https://melroseintl.com/sporticulture/)
    - [Transformers](https://melroseintl.com/hasbro-transformers/)
    - [Tonka](https://melroseintl.com/hasbro-tonka/)
- [PRODUCTS](https://melroseintl.com/home-garden-home-holiday-virtual-showrooms-np/#)
  
  Show submenu for PRODUCTS 
  
    - [Everyday Collection](https://melroseintl.com/browse-shop-everyday-2027-collection/)
    - [Holiday Collection](https://melroseintl.com/browse-and-shop-holiday-2025-collection/)
    - [EkkoLight Infinity Lights](https://melroseintl.com/discover-the-infinite-possibilities-exclusively-at-melrose/)
    - [FIA WICK Candles](https://melroseintl.com/fia-wick-candles/)
    - [FIA FLAME Candles](https://melroseintl.com/fia-flame-candles/)
    - [Simplux Candles](https://melroseintl.com/simplux-candles/)
    - [No More Batteries](https://melroseintl.com/no-more-batteries/)
- [DROPSHIPPING](https://melroseintl.com/dropshipping-program/)
  
  Show submenu for DROPSHIPPING 
  
    - [Dropshipping Program](https://melroseintl.com/dropshipping-program/)
    - [Frequently Asked Questions](https://melroseintl.com/dropshipping-program/dropshipping-faq/)
- MARKETS
  
  Show submenu for MARKETS 
  
    - [Upcoming Markets](https://melroseintl.com/upcoming-shows-events/)
    - [Showrooms](https://melroseintl.com/dal-atl-lv-showrooms/)
- DISCOVER
  
  Show submenu for DISCOVER 
  
    - [Back to Basics with Ken Videos](https://melroseintl.com/back-to-the-basics/)
    - [Retailers Spotlight Videos](https://melroseintl.com/retailer-videos/)
    - [Social Media Series](https://melroseintl.com/social-media-video-series/)
    - [Tree Formula](https://melroseintl.com/tree-formula/)
    - [Find Your Rep](https://melroseintl.com/repfinder/)
    - [Social Media](https://melroseintl.com/social-media/)
- [BLOG OF INSIGHT](https://blog.melroseintl.com/melrose-international-blog)
- Contact us

[All posts](https://blog.melroseintl.com/melrose-international-blog/all)

 October 23, 2025

# Melrose Unveils Licensed Brands Collection for 2025

 By  [Melrose](https://blog.melroseintl.com/melrose-international-blog/author/melrose)  ·   2 minute read

Known for its leadership in trend-forward home décor and seasonal innovation, Melrose International is taking a bold step forward in 2025—introducing a growing portfolio of Licensed Brands that fuse emotional storytelling with retail-ready design, now available through wholesale and drop shipping channels.

As a trusted supplier to independent retailers and major gift markets nationwide, Melrose's Licensed Brands collection offers a thoughtful approach to licensing that emphasizes recognizable brands, quality craftsmanship, and home décor designed to fit today's consumer lifestyle. Rather than creating novelty items, Melrose focuses on products that seamlessly integrate into everyday living spaces while celebrating beloved characters and iconic brands.

"We've always been a design-first company," says Naomi Huber, Brand Manager at Melrose International. "This next chapter allows us to channel beloved characters and cultural icons into purposeful products, including lighting, accents, and décor that fit naturally into the home while sparking nostalgia and joy."

Consumer demand for recognizable brands continues to grow, making licensed home décor an exciting opportunity for retailers looking to stand out. Familiar characters and lifestyle brands create an immediate emotional connection with shoppers, encouraging impulse purchases while inspiring meaningful gift giving. Whether customers are decorating their own homes or searching for the perfect present, licensed décor offers a unique combination of personality, familiarity, and timeless appeal.

From Hello Kitty and Friends to Transformers, Peppa Pig, GI Joe, and more, Melrose's licensing strategy goes beyond novelty. It is built around relevance, reliability, and retail success. Each collection is carefully developed to balance brand authenticity with trend-forward design, giving retailers products that feel fresh while remaining instantly recognizable. With an expanding roster of properties and new retail partnerships forming, Melrose sees licensed décor as a powerful way to connect with multiple generations of shoppers.

The 2025 collection, launched under the EkkoLights™ and Licensed Brands umbrella, features both character-driven and lifestyle properties including Margaritaville, SmileyWorld, and Mossy Oak. Available through both traditional wholesale and convenient drop shipping programs, these collections provide retailers with flexible purchasing options, built-in brand recognition, and products designed to perform across multiple seasons and retail environments.

As Melrose International continues to expand its Licensed Brands portfolio, the company's commitment remains unchanged: delivering innovative, trend-right products backed by exceptional customer service and trusted partnerships. By combining beloved intellectual properties with thoughtful design and merchandising expertise, Melrose is helping retailers create memorable shopping experiences that inspire customers and drive sales.

## About Melrose International

 Melrose International is a family-owned leader in wholesale home décor, floral, and seasonal merchandise. For more than 40 years, Melrose has helped retailers succeed through trend-forward design, dependable service, and innovative merchandising solutions. The company's expansion into Licensed Brands marks an exciting evolution, offering retail partners proven products backed by iconic brands, fresh design thinking, and a continued commitment to helping retailers grow. 

Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://blog.melroseintl.com/melrose-international-blog/melrose-international-unveils-licensed-brands-collection-riding-the-wave-of-nostalgic-retail-storytelling-in-2025) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.melroseintl.com/melrose-international-blog/melrose-international-unveils-licensed-brands-collection-riding-the-wave-of-nostalgic-retail-storytelling-in-2025) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://blog.melroseintl.com/melrose-international-blog/melrose-international-unveils-licensed-brands-collection-riding-the-wave-of-nostalgic-retail-storytelling-in-2025) [envelope icon](mailto:?body=https://blog.melroseintl.com/melrose-international-blog/melrose-international-unveils-licensed-brands-collection-riding-the-wave-of-nostalgic-retail-storytelling-in-2025)

## Related posts

[![](https://blog.melroseintl.com/hubfs/thumb%20(9).jpg)](https://blog.melroseintl.com/melrose-international-blog/insider-patterns)

### [Patterns Plus: How Emotions Create Sales | Melrose](https://blog.melroseintl.com/melrose-international-blog/insider-patterns)

[![](https://blog.melroseintl.com/hubfs/New%20show%20room.jpg)](https://blog.melroseintl.com/melrose-international-blog/inside-melroses-newly-expanded-atlanta-showroom)

### [Inside Melrose's Newly Expanded Atlanta Showroom](https://blog.melroseintl.com/melrose-international-blog/inside-melroses-newly-expanded-atlanta-showroom)

[![](https://blog.melroseintl.com/hubfs/Imported_Blog_Media/Venvertloh-Announcement-1.jpg)](https://blog.melroseintl.com/melrose-international-blog/karl-venvertloh-appointed-as-president-of-melrose-international)

[Business Strategy](https://blog.melroseintl.com/melrose-international-blog/tag/business-strategy)

### [Karl Venvertloh Appointed as President of Melrose International](https://blog.melroseintl.com/melrose-international-blog/karl-venvertloh-appointed-as-president-of-melrose-international)

---

#### RESUBSCRIBE

[  For Email Update](https://melroseintl.com/resubscribe-for-email-updates/)

#### FOLLOW US

[Join Melrose Retailers Facebook Group](https://www.facebook.com/groups/241217973883468)

#### COMPANY

[About Melrose & Our Mission](https://melroseintl.com/about-us/)

[Careers at Melrose](https://melroseintl.com/careers-at-melrose/)

[Showrooms](https://melroseintl.com/dal-atl-lv-showrooms/)

[Virtual Showrooms](https://melroseintl.com/home-garden-home-holiday-virtual-showrooms-np/)

[Dropshipping Program](https://melroseintl.com/dropshipping-program/)

[Privacy Policy](https://melroseintl.com/privacy-policy-2/)

#### RESOURCES

[Catalogs](https://melroseintl.com/catalogs/)

[Find Your Rep](https://melroseintl.com/repfinder/)

[Blog](https://melroseintl.com/blog/)

[Ken's Videos](https://melroseintl.com/back-to-the-basics/)

[Images](https://melroseintl.com/pictures/)

[Listen to Melrose Radio](https://open.spotify.com/playlist/4Okyh6QMIzp8kder9hpq0o?si=iZpfrI61RMKVFX8sy2g1dw&nd=1)

#### CUSTOMER SERVICE

[Contact Us](https://melroseintl.com/contact-us/)

[Shipping Rates](https://melroseintl.com/shipping-rates-and-caps/)

[Loyalty Discount](https://melroseintl.com/loyalty-discount-pricing/)

[Claims, Returns & Refunds](https://melroseintl.com/customer-claim-return-and-refund-policy/)

[Terms & Conditions + Forms](https://melroseintl.com/credit-terms-conditions-linked-forms/)

###  [800-282-2144](tel:8002822144)

facebook-f icon instagram icon [Follow us on Facebook](https://www.facebook.com) linkedin icon youtube icon

---

[![imgi_1_MELROSE-Logo](https://blog.melroseintl.com/hs-fs/hubfs/imgi_1_MELROSE-Logo.png?width=217&height=34&name=imgi_1_MELROSE-Logo.png "imgi_1_MELROSE-Logo")](http://melroseintl.com)

Copyright © 2026, Melrose International

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Melrose",
    "url" : "https://blog.melroseintl.com/melrose-international-blog/author/melrose"
  },
  "dateModified" : "2026-07-08T15:49:16.137Z",
  "datePublished" : "2025-10-23T13:00:00.000Z",
  "headline" : "Melrose Unveils Licensed Brands Collection for 2025",
  "image" : [ "https://blog.melroseintl.com/hubfs/Imported_Blog_Media/Licensed-Brand-Collection-Blog-Image.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.melroseintl.com/melrose-international-blog/melrose-international-unveils-licensed-brands-collection-riding-the-wave-of-nostalgic-retail-storytelling-in-2025",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.melroseintl.com/hubfs/MELROSE%20Logo.png"
    }
  }
}
```

```json
{
  "@context" : "http://schema.org",
  "@type" : "Article",
  "author" : {
    "@type" : "Person",
    "name" : [ "Melrose" ],
    "url" : "https://blog.melroseintl.com/melrose-international-blog/author/melrose"
  },
  "datePublished" : "2025-10-23T13:00:00+0000",
  "description" : "Discover Melrose International's Licensed Brands collection, featuring trend-driven home décor, wholesale solutions, and drop shipping for retailers.",
  "headline" : "Melrose Unveils Licensed Brands Collection for 2025",
  "image" : "https://50188929.fs1.hubspotusercontent-na1.net/hubfs/50188929/Imported_Blog_Media/Licensed-Brand-Collection-Blog-Image.png",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://50188929.fs1.hubspotusercontent-na1.net/hubfs/50188929/MELROSE%20Logo.png"
    },
    "name" : "Melrose International"
  },
  "url" : "https://blog.melroseintl.com/melrose-international-blog/melrose-international-unveils-licensed-brands-collection-riding-the-wave-of-nostalgic-retail-storytelling-in-2025"
}
```